Calcalist SEO Dashboard Project
📊 Project Overview
This project contains SEO dashboards and documentation for monitoring and reporting on Calcalist’s search engine performance. The dashboard provides comprehensive insights into keyword rankings, visibility scores, and competitive positioning in the Israeli market.
📁 Project Structure
.
├── dashboards/ # HTML dashboard files
│ ├── calcalist-seo-dashboard.html # Original KPI dashboard
│ └── calcalist-action-plan-apr-2026.html # Action plan (Apr 2026 - post Nir+Rani meeting)
├── docs/ # Documentation files
│ ├── SEO-DASHBOARD-REMINDER.md
│ └── CURSOR-SEO-DASHBOARD-INSTRUCTIONS.md
├── prompts/ # Saved prompts for AI assistance
├── README.md # This file
└── .cursorrules # Cursor IDE project context
🎯 Purpose
The SEO dashboard is designed to:
- Track keyword rankings for Calcalist.co.il on Google.co.il
- Monitor visibility scores and position changes
- Compare performance month-over-month
- Highlight competitive advantages
- Present data in a positive, professional format for client reporting
🚀 Features
- Interactive Visualizations: Charts and graphs using Chart.js
- Real-time Metrics: Keyword rankings, visibility scores, and trends
- Hebrew RTL Support: Fully localized for Hebrew content
- Responsive Design: Works on desktop and mobile devices
- Brand Consistency: Uses Calcalist brand colors (#E31E24 red, #1A1A1A black)
- Animations: Smooth transitions and visual effects
- Dark/Light Mode: Theme toggle functionality
📋 Dashboard Sections
- Executive Summary - Key metrics and highlights
- Keyword Rankings Overview - Total keywords and position distribution
- Top Performing Keywords - Detailed keyword performance table
- Position Distribution - Visual breakdown of ranking positions
- Category Breakdown - Performance by topic (finance, tech, real estate, crypto)
- Month-over-Month Comparison - Trend analysis
- Competitive Advantage - Where Calcalist outperforms competitors
- Top Landing Pages - Best performing URLs
🔄 Monthly Update Process
- Collect new SEO data using Apify Google Search Scraper
- Update dashboard metrics and rankings
- Compare with previous month’s data
- Highlight improvements and wins
- Update “Last updated” date in header
See docs/SEO-DASHBOARD-REMINDER.md for detailed update instructions.
🛠️ Using with Cursor AI
This project includes instructions for using Cursor AI to automate dashboard updates. See docs/CURSOR-SEO-DASHBOARD-INSTRUCTIONS.md for:
- How to use the instructions with Cursor
- Complete prompt templates
- Step-by-step update process
📝 Notes
- Dashboard focuses on positive presentation of data
- All improvements, even small ones, are highlighted
- Hebrew language support throughout
- Optimized for client reporting and presentations
🗓️ Action Plan - April 2026
Live URL: https://lab.justintime.co.il/dashboards/calcalist-action-plan-apr-2026.html
Built 15.4.26 as handoff from Alon back to Nir after Nir’s meeting with Rani on 14.4. Analyzed the top 40 tag pages from Rani’s priority list, pulled fresh SERP positions from DataForSEO (since Rani’s data from 25.07.25 was 9 months old), and split into 3 action groups:
- 11 pages — meta title sprint for Rani (copy/paste ready from page)
- 6 pages — content refresh required (dropped out of top 50 since July)
- 10 pages — cannibalization with different Calcalist URLs — requires technical decision with Shlomi
Page source: dashboards/calcalist-action-plan-apr-2026.html (self-contained, data embedded inline).
Raw data, Python scripts, and JSON outputs: C:\Users\Alon\Claude-Code\clients\calcalist\ on Alon’s machine.
📅 Last Updated
April 2026
Project Location: C:\Users\Alon\Documents\Calcalist SEO Project